Subway / A&E
"Tim the PA"
WRITER & producer
While lead creative for A&E’s co-branded team I created a comedic brand concept and character called, “Tim the PA.” The idea would become the first co-branded franchise in A&E history. Tim would be used interchangeably as a character across multiple shows and brands linking them together in a funny and holistic way. Subway loved the character and concept so much they wanted to own it exclusively (another A&E first) and led to increased partnerships, business and ad sales.
I scripted and produced all six spots across two shows, all starring Tim the PA and his love for Subway.
Subway/Storage Wars: "Tim the PA: High Bid"
Subway/Storage Wars: "Tim the PA: Mouthful"
Subway/Breakout Kings: "Tim the PA: Part 1"
Subway/Breakout Kings: "Tim the PA: Part 2"
Subway/Storage Wars: "Tim the PA: Ladies"
Subway/Storage Wars: "Tim the PA: Scram!"