Stella Artois / E!
"Water"

CREATIVE DIRECTOR

I was Senior Creative Director on this project while at Northern Lights Agency. This spot promotes E!’s “Oscar’s Red Carpet,” Stella Artois’s brand and the pro-social initiative of acquiring clean water for the developing world. That’s a lot to communicate in 30 seconds and that was my main challenge: make it feel integrated, seamless and effortless. As an agency we shot, cut and finished this piece of creative.

It lived across multiple channels: linear, digital, social.