Lexus / Suits
"Empowered Style"

CREATIVE Director & WRITER

This spot was a convergence of USA’s hit show Suits, its star Sarah Rafferty, the Lexus brand and their “Empowered Style” initiative. The challenge was to combine all of these elements in a manner that felt natural and premium. I wrote and creative directed on this content piece while Senior Creative Director at Northern Lights Agency.

It lived across multiple channels: linear, digital, social.