ABC/The Bachelorette

Creative Director

As creative director on the marketing campaign for the 16th season of The Bachelorette I can personally attest it did not lack in drama or plot twists. Shooting the first Bachelorette, Clare, in “Respect,” on the brink of a lockdown, then pivoting, in total secret, to shooting a second unannounced Bachelorette, Tayshia, all mid-season and in the middle of the pandemic, were definitely novel professional challenges for me. I was pleased with the results.

”Respect” drove 1.3M views and 5K comments across social media in just the first six hours after it dropped.

The launch campaign for the 16th season of The Bachelorette generated over 232M total impressions leading up to the premiere.

ABC/The Bachelorette: “Ready or Not”

ABC/The Bachelorette: “Respect”