Old El Paso /
Comedy Central
"The Tortilla Bowl"

CREATIVE DIRECTOR

I was Vice President/Creative Director at Viacom Velocity/Comedy Central on this creative. This was the first co-branded project Old El Paso ever did and they chose to work with Comedy Central and the Velocity team. Working with an in-house writer I guided this concept through the early RFP stages until the script was approved in its first draft by the client. The idea that a tortilla bowl could also be used for dessert snacks was one our team came up with, the client loved and I am particularly proud of!

This content piece lived across multiple channels: linear, digital, social.