Bud Light/Comedy Central "Chambers"

CREATIVE DIRECTOR

A parody of MTV’s “Cribs” crossed with a Game of Thrones style setting starring the Bud Knight.

This was a major initiative for Comedy Central because of the importance placed on adult beverage business and the pop cultural value of the Bud Knight. It required the involvement and consideration of many partners – Bud Light, MTV, Comedy Central - and internal departments in order to make sure all brand interests were met and maintained. As Vice President/Creative Director on the campaign it was my primary job to make sure those interests were all aligned and managed. Additionally, I was in charge of marshaling it through every stage: RFP, concepting and scripting, approval and revision, production and post-production.

The content campaign lived across multiple channels: linear, digital, social.